Brand Partner Spotlight: Arcade Belts & BCM
Design that tells a story. Big City Mountaineers’ (BCM) brand partner, Arcade Belts, creator of performance stretch belts built for outdoor adventure, daily life, and workwear, sees design as part of their corporate philosophy—a commitment to creating positive change. And BCM is a beneficiary of Arcade’s commitment to giving back. Arcade has created the Get Outside performance belt specifically for Big City Mountaineers.
Giving a Damn
The belt, featuring rattlesnakes, tents, and pocket knives, is part of Arcade’s Give a Damn initiative. Ten Percent of all sales of the belt go back to BCM. BCM is not the only non-profit beneficiary of Arcade’s program; Protect our Winters, Save the Waves, and High Fives Foundation also have belt designs dedicated to their organizations and benefit from the Give a Damn program. “We are always asking, what can we do to make a positive impact on the planet, in terms of community and the environment,” says Stephanie Yun, Arcade Marketing Manager. “We are using our platform to raise awareness.”
Paying it Forward
In addition, from November 25-December 2, 2024, Arcade Belts will be running their Paying it Forward campaign. During that holiday shopping kickoff, $5 from every belt sold on arcadebelts.com will go to BCM. “We take inspiration from Big City Mountaineers,” Stephanie says. “We have respect for the transformative power of being in the outdoors and the work BCM is doing to provide these opportunities to youth.”
That respect is reciprocated. “Arcade has an innovative approach to give-backs,” says Megan Aranow, BCM Communications Manager, explaining that the campaign is not built on traditional discounts. “They have a very intentional approach to giving back; they imbed community support into their programs.”
The four-year brand partnership has resulted in close to $60,000 worth of income for BCM. “And we have a long-term relationship with Arcade,” Megan says. “We can count on them year after year.”
And for the California-based Arcade Belts, the partnership introduces new customers to their brand while demonstrating the company’s philosophy through actions, rather than words. “We’re in business to do good, not to do business as usual,” Stephanie says.
For more information on BCM’s brand partnerships and partnership opportunities contact BCM Executive Director David Taus or [email protected]. For more information on Arcade Belts, visit the Arcade website.